He and his off-screen partner go to NYU, not NU. But as a non-sociologist, I think that their experiment, described in this video, which quantifies the extent of the so-called “Bradley Effect” (i.e., lying about support for a black candidate) is ingenious. What do you pros think? The video takes about 5 minutes; the interviewer has a Band-Aid on his thumb.
Another Brilliant Sociology Grad Student